Lite v Full Report – Which is right for you? - Which Report Is Right for You?

GATLINBURG TOURISM REPORT 2026

Two Editions. One Decision.

Both editions cover the Gatlinburg STR market with original data and independent analysis. The difference is depth — how far into the numbers you need to go to invest with confidence.

LITE EDITION - $79


Best for early-stage research

All the core market data you need to validate the Gatlinburg opportunity — without the deep-dive modelling tools.

  • Full tourism and visitor trend data
  • STR occupancy, ADR and RevPAR benchmarks
  • Seasonal demand patterns by month
  • Top-level competitive landscape overview
  • Tourism Market Risk Index (TMRI) score
  • Summary investment context and outlook
  •  ~20 pages of core market data

Full Report - $479


Best for active investment decisions

All the core market data you need to validate the Gatlinburg opportunity — without the deep-dive modelling tools.

The Full Edition is the most comprehensive independent market analysis available for the Gatlinburg STR market. 20 sections. 39 original graphics. Built from the ground up for investors who need to get this right.

80+ pages of market data

What’s inside:

Market Fundamentals

  • Full Gatlinburg STR market sizing — active listings, growth trajectory, saturation analysis by zone
  • Occupancy and ADR benchmarks segmented by property type, bedroom count, and location tier
  • Revenue per available night (RevPAN) ranges — realistic, not cherry-picked
  • Seasonal demand calendar with week-by-week granularity across the full year

Competitive Intelligence

  • Top operator analysis — who holds market share, how they price, and what separates performers from average
  • Platform mix breakdown — Airbnb vs VRBO vs direct booking dynamics in this market
  • Amenity premium analysis — which features command the highest RevPAN lift and by how much
  • Guest profile and booking window data

Financial Modelling

  • Pro forma templates for 1BR through 5BR properties across three market scenarios (conservative / base / optimistic)
  • Operating cost benchmarks — management fees, maintenance, supplies, and platform costs specific to this market
  • Break-even analysis framework calibrated to current Gatlinburg acquisition pricing
  • Cap rate and cash-on-cash return ranges by property tier

Risk & Strategic Context

  • Tourism Market Risk Index (TMRI) for Gatlinburg — SmallBizLift’s proprietary scoring framework
  • Regulatory environment assessment — current short-term rental ordinances, pending legislation, and risk trajectory
  • Macroeconomic sensitivity analysis — how this market historically responds to travel demand shocks
  • 12-month market outlook with scenario planning

Decision Tools

  • Property scoring checklist — 22 criteria to evaluate any listing you’re considering
  • Market entry timing framework
  • Key questions to ask every property manager before signing a contract
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