The market intelligence you need. At the price you can start with.
The Smoky Mountains STR market doesn’t wait for you to be ready. Gatlinburg logged over 14 million visitors in 2025, and the investors moving in now are doing it with data — not gut feel.
The Lite Edition gives you the core market picture: occupancy benchmarks, revenue per available night, seasonal demand patterns, and the competitive dynamics shaping the Gatlinburg short-term rental market right now. Enough to validate a market, stress-test an assumption, or decide whether a deeper look is worth it.
What’s inside:
- Gatlinburg STR market overview — size, growth trajectory, and where it’s heading
- Occupancy and ADR benchmarks by property type and bedroom count
- Seasonal demand calendar — the peaks, the shoulder seasons, and how to price into both
- Top-line competitive landscape — who’s winning and why
- Key risk factors every investor in this market should understand
- SmallBizLift Market Confidence Score for Gatlinburg 2026
Who this is for:
You’re evaluating Gatlinburg as a potential market. You want real numbers — not marketing copy from a property manager or cherry-picked listings from a weekend browsing session. The Lite Edition gives you an honest, data-grounded read on the market so you can make a faster, cleaner decision.
Not quite sure yet? Download the free sample first and see exactly how we work before you spend a dollar.
Need the full picture? The Full Report ($479) includes detailed financial models, 20 complete sections, 39 original graphics, and everything you need to underwrite a specific property or portfolio strategy in this market.